This video was commissioned by Calgary-based live production company invert720 for Fountain Tire’s annual owners symposium. I was brought on to produce and shape the story around Nelson, owner of the Burnaby store, whose reliable service and quick turnaround helped secure a partnership with the Modo Car Co-op in Greater Vancouver. From concept to final cut, I focused on capturing the trust and leadership that drive real business impact.
The video was received extremely well by the client and the owners in attendance at the symposium. Nelson, the store owner featured in the piece, shared that he’d felt quite nervous during filming—but was genuinely impressed by how confident, composed, and knowledgeable he came across in the final edit. It was important to me that his leadership and personality shone through, and I’m proud of how the story captured that.